JUM’S /
CULINARY CANVAS

ABOUT ANJUM

THE HANDS.THE FOOD.THE CURIOSITY.

Recipes and stories,
shared one dish at a time.

Flour-dusted hands kneading dough — recreated reference cover

HI, I’M
ANJUM.

ABU DHABI, UAE / ENGLISH / FOOD CREATOR

I love exploring what happens when I try a new recipe and sharing those discoveries from my kitchen.

My videos follow ingredients from preparation to the finished plate, with the camera focused on my hands and the food.

SWEET.
SAVOURY.
ALWAYS CURIOUS.

Illustrative string hoppers, curry and a chocolate brownie
  1. 01Breakfast ideas
  2. 02Everyday meals
  3. 03Sri Lankan favourites
  4. 04International recipes
  5. 05Baking & desserts

A CLOSER LOOK AT THE COOKING.

English voiceovers, music and cooking sounds bring different recipes to life.

Stirring a pan in a home kitchen — reference photography
HANDS AT WORK
Eggs and toast in natural light — reference photography
FOOD IN FOCUS
Yogurt with berries and a spoon — reference photography
SOUND & STORY

A NEW
CHAPTER.

Baladé Farms /
A new chapter

Discover the story behind this gifted collaboration.

EXPLORE THE STORY ↗

LET’S CREATE TOGETHER

What are we
cooking up?

Tell me about your brand and the idea you have in mind.

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Based in Abu Dhabi, UAEInstagram ↗

FROM ANJUM’S KITCHEN

VIEW ANJUM’S INSTAGRAM ↗

A NEW CHAPTER / GIFTED COLLABORATION

Baladé × Anjum

A first brand collaboration, created in Anjum’s kitchen.

The collaboration content will be added when the original video links and assets are supplied.

VISIT BALADÉ FARMS ↗